S7.1/7.2: Service Design, Prototyping, and User Testing

Learning Outcomes

Understand

there are different definitions of service design, depending on the research tradition you align yourself with

Remember

  • service
  • customer journey
  • service design

Apply

Use a simple customer journey mapping technique

Resources

Presentation on literature searching

Presentation on Service Design Concepts

Databases

Medline (on campus access link that takes you to the Ovid interface, best used via VPN if off campus)

PsycInfo (on campus access link that takes you to the Ovid interface, see above)

ACM Digital Library

IEEE Explore

SSRN

arXiv

Art and Design subject databases index at Edinburgh

OVID resource centre (including materials in Chinese and Spanish)

 

Additional Resources

Further training on systems thinking